Insights
Browse our growing collection of articles on loyalty marketing, technology and more.
How to win CXO buy-in for loyalty marketing
7 Loyalty Trends for 2025: Fads, Fundamentals and Innovations
Loyalty for CPGs and FMCGs: how to engage the end-customer
Loyalty partnerships: how to optimize your partner mix
Loyalty personalization powers wider marketing efforts
Maximize loyalty ROI with dynamic redemption values
Bank loyalty: stay top-of-wallet through the next decade
Loyalty programs: should you issue your own points or miles?
Loyalty partnerships: optimized models for partner contracting
8 loyalty trends for 2024: intelligent, data-led marketing
Loyalty collection mechanics: identifying members at the POS
Pay with points: unlocking loyalty program value
Loyalty rules, and the loyalty rules engine
Loyalty trends 2023: a year of cost-driven innovation
AI in loyalty marketing and loyalty programs
Implications of interchange fees for loyalty marketing
Improving API security in loyalty and travel systems
The benefits of a SaaS Loyalty Points Bank
Loyalty technology for the API economy
Loyalty trends for 2022, and imperatives through 2030
Redemption ecosystems: beyond the loyalty reward catalog
Headless loyalty enhances composable commerce
Loyalty partnerships: co-create customer value
Headless Loyalty Explained, for Non-Technical Business Leaders
Loyalty Marketing For CEOs: Add Enterprise Value To Your Business
Why headless loyalty is better for customer engagement
Loyalty + CX: Bridging Customer Engagement Disciplines
Characteristics of a Winning Loyalty Program in 2025
3 of the most important investments CFOs can make in loyalty
Loyalty marketers: get ready for the deliberate consumer
Supporting each other in hard times: offer from Currency Alliance
4 ways to maximise the value of your loyalty program
Supermarkets: How to Build a Winning Loyalty Program
Leader’s vision: #1 loyalty driver for the modern brand
Loyalty Strategy 2020: Step Changes to a Collaborative Future
It’s (almost) never 1%: how to price loyalty rewards
Travel Sector: How to Build a Winning Loyalty Program
Consumer banking: money can’t buy loyalty
In Mobility, Loyalty Strategy Will Decide Who Wins
Interview with Steve Hoban, Master Loyalty Marketer
Loyalty Tech: Migrate to Microservices, or Get Left Behind
The Loyalty Debate, in Association with Loyalty Magazine
Loyalty Strategy 2019: How to Win in the Next Decade
Reconsidering Loyalty: Top Loyalty Trends for 2019
Loyalty Infographics: the Coalition Model Explained
Loyalty Coalitions are Morphing into Marketplaces
Beyond the Hotel: Earning Guest Loyalty with Hospitality Tech
Loyalty Coalitions V3.0: greater benefits for consumers and brands
Crash Course: 11 Terrible Customer Experiences in Travel
Two’s Company: Business-saving innovation is easier through partnerships
Reality Check: 5 Roadblocks to Blockchain Loyalty Tech
Paranoid Brand Warning: Consumers can sense your fear
The Experience Margin: Only CX can save retail brands
The Attention Equilibrium
The top 5 ways to make loyalty programs more effective
Expiring points and what they tell us about customer loyalty in 2017
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