Best-in-class loyalty software: a head start for your loyalty program
There’s more to loyalty than just points – but with a loyalty program at the heart of your brand’s marketing, you’ll have a powerful tool to engage and reward your customers.
Get your new loyalty program up and running in less than a week, with Currency Alliance’s enterprise-class loyalty SaaS platform. Maintain complete control of your customer data, customer journey and customer experience, without expensive and complicated integrations.
The 5 core modules of a loyalty system explained
Currency Alliance offers the two core modules at the heart of every loyalty program – the points bank, and the rules engine – as separate SaaS solutions.
We integrate into your enterprise CRM/CDP and campaign management platforms, to create an efficient modular loyalty solution that optimizes the agility of your technical architecture.
We are also proud to offer best-in-class partnership management solutions – which come fully-integrated with the core modules so you can collaborate with complementary brands to gain competitive advantage.
Main Points Bank
The single source of truth that keeps track of all your loyalty transactions and customer points balances
Provided by Currency Alliance
Loyalty Rules Engine
The flexible and powerful module for defining the logic for how many points a customer should earn/redeem for any type of action or purchase
Provided by Currency Alliance
Redemption Catalog
An aggregated portfolio of rewards that motivates the customer to engage with the brand in exchange for points
Reward options available from Currency Alliance
CRM and Analytics
To capture data about customers, build profiles and run predictive analytics
Campaign Management System
To manage all communications with customers across any communications channel
A fully composable loyalty platform, for easy integration with your commerce architecture
Built on MACH principles, Currency Alliance is a fully-composable solution, simplifying integration with any other component in your technical architecture.
On the customer experience side, it means you can easily apply loyalty marketing to any touchpoint – including your retail stores, social media, or your primary ecommerce environment.
On the business side, it means you can draw on data insights from across the business, and from partners, to enable more effective loyalty marketing. That could include the customer data platform (CDP), your inventory analytics & forecasting tools – and any other relevant other software module.
Our core loyalty modules
Follow the links below to read about our individual loyalty modules – all of which come with no upfront cost.
The loyalty points bank
- Create a brand-new loyalty currency in less than 30 minutes.
- With state-of-the-art security and an extensible data structure, our enterprise-grade SaaS is suitable for businesses of all sizes.
- A double-entry ledger serves as your immutable event stream, to provide auditability, compliance, and regenerability.
The loyalty rules engine
- Configure and execute rules at any time, from simple campaigns to multi-brand promotions.
- Accrual rules for any type of non-purchase activities, including birthdays and social media engagements.
- Server-side setup allows you to quickly define and enable/disable loyalty rules through the intuitive management portal. No need for IT support to quickly launch campaigns.
The Loyalty Partnerships Marketplace™
- Partner with other loyalty programs quickly and easily, via one simple IT integration, and with a standardized legal framework.
- Discover hundreds of potential partners, in travel, retail, banking and more, which you can collaborate with to extend the reach of your loyalty program.
Partner Lifecycle Management
- Powerful, intuitive tools for all financial and administrative aspects of partner management.
- Manage your points transactions between partners, and all administration and reporting, in a user-friendly interface designed for everyday use by loyalty managers.
How does Currency Alliance compare to other loyalty solution vendors?
| CUSTOM LOYALTY PROGRAM | SETUP & INTEGRATION TIME | CAPEX | OPERATIONAL COST | WORKS WITH ANY CRM AND CAMPAIGN MGMT SYSTEM | EASY MULTI-BRAND COLLABORATIONS |
|---|---|---|---|---|---|
| Less than 1 week | Zero | Only 2% of the Loyalty Value Issued | Yes | Global Marketplace & only 1 integration | |
| TRADITIONAL ENTERPRISE LOYALTY SYSTEMS | 6-18 months | 100K - 2M | 3K - 700K / year | No, suggests to use its proprietary services | No |
| OTHER SAAS LOYALTY PLATFORM | 1-3 months | 10K - 40K | 2K - 20K / year | Optional, but suggests to use its propietary services | No |
| TRADITIONAL ENTERPRISE LOYALTY SYSTEMS | OTHER SAAS LOYALTY PLATFORMS | |
|---|---|---|
| SETUP & INTEGRATION TIME | ||
| Less than 1 week | 6-18 months | 1-3 months |
| CAPEX | ||
| Zero | 100K - 2M | 10K - 40K |
| OPERATIONAL COST | ||
| Only 2% of the Loyalty Value Issued | 3K - 700K / year | 2K - 20K / year |
| WORKS WITH ANY CRM AND CAMPAIGN MGMT SYSTEM | ||
| Yes | No, suggests to use its proprietary services | Optional, but suggests to use its propietary services |
| EASY MULTI-BRAND COLLABORATIONS | ||
| Global Marketplace & only 1 integration for all your current and future collaborations | No | No |
Thought leadership on launching their own loyalty programs
Interested to learn more?
Contact us for a demo, and discover our full range of tools for improving customer engagement in your loyalty program.