Build custom loyalty solutions on an API-first backend
Currency Alliance is designed to support brands at any stage of their loyalty and digital transformation: from new startups, to long-established global brands.
Our cloud-based software fits as a thin layer over your existing marketing stack. With easy API integration and no need to rip out existing systems, you can start using our loyalty solutions within days.
Unlimited possibilities with Currency Alliance Technology
Key characteristics of our technology
Our key loyalty services
Each service is optional therefore you can mix and match the functional options to meet your business requirements.
Accrual Service
Issue points and miles to your members from anywhere
- Only one integration needed. No need for numerous partner integrations, and without affecting your loyalty system and infrastructure
- A one-stop shop for scaling your network of issuing partners, or for issuing other popular loyalty currencies
Any brand, any size of business. Our platform accepts multiple message formats suited to your business needs – API calls, flat files or manual transfers
Points and Miles Exchange
Secured exchange services that allow members to convert from one loyalty currency to another
- One-time integration with a standard API, allowing you to collaborate with any other loyalty currency partner, regardless of the partner's underlying technology
- Dynamic exchange rules which allow diverse contractual conditions to be automatically implemented
Market's First Redemption Gateway
Allow points and miles as a form of payment anywhere
- Enable redemptions with any partner in real-time. No need to exchange points into gift cards and then purchase content on a redemption partner's platform
- Enabling agile redemption ecosystems, we free brands from the need to operate a static redemption catalog
Loyalty Rules Engine
The processing block that defines and executes the logic for earn/redeem actions
- Server-side setup allows you to quickly define and enable/disable loyalty rules and launch marketing campaigns, without any dependence on IT teams or code rollouts
- Configure and execute purchase and non-purchase rules, whether for simple campaigns or multi-brand promotions
Main Loyalty Points Bank
The single source of truth on all your loyalty transactions and customer points balances
- With state-of-the-art security and an extensible data structure, our enterprise-grade SaaS is suitable for businesses of all sizes
- Immutable double-entry ledger entries providing auditability, compliance, and regenerability
Accrual Service
Issue points and miles to your members from anywhere
- Only one integration needed. No need for numerous partner integrations, and without affecting your loyalty system and infrastructure
- A one-stop shop for scaling your network of issuing partners, or for issuing other popular loyalty currencies
Any brand, any size of business. Our platform accepts multiple message formats suited to your business needs – API calls, flat files or manual transfers
Direct Accrual
Purchase Rule Accrual
Activity Rule Accrual
Points and Miles Exchange
Secured exchange services that allow members to convert from one loyalty currency to another
- One-time integration with a standard API, allowing you to collaborate with any other loyalty currency partner, regardless of the partner's underlying technology
- Dynamic exchange rules which allow diverse contractual conditions to be automatically implemented
Market's First Redemption Gateway
Allow points and miles as a form of payment anywhere
- Enable redemptions with any partner in real-time. No need to exchange points into gift cards and then purchase content on a redemption partner's platform
- Enabling agile redemption ecosystems, we free brands from the need to operate a static redemption catalog
Loyalty Rules Engine
The processing block that defines and executes the logic for earn/redeem actions
- Server-side setup allows you to quickly define and enable/disable loyalty rules and launch marketing campaigns, without any dependence on IT teams or code rollouts
- Configure and execute purchase and non-purchase rules, whether for simple campaigns or multi-brand promotions
Purchase Rule Accrual
Activity Rules
Main Loyalty Points Bank
The single source of truth on all your loyalty transactions and customer points balances
- With state-of-the-art security and an extensible data structure, our enterprise-grade SaaS is suitable for businesses of all sizes
- Immutable double-entry ledger entries providing auditability, compliance, and regenerability
Main Bank
Currency Tap
Currency Rules
Pricing Tiers
Member Tiers
Thought leadership on headless loyalty
Interested to learn more?
Contact us for a demo, and discover our full range of tools for improving customer engagement in your loyalty program.