Enable loyalty engagement at any POS, simply by installing a customizable webapp
The Universal Points Terminal is a webapp that runs on any browser, on any POS terminal, payment terminal, or mobile device. This means that retailers can enable loyalty engagement at checkout, with no need to integrate the POS software to their loyalty platform or partners.
Instead, we simply connect your loyalty platform or a partner’s loyalty system via Currency Alliance – so members can earn or redeem at any physical touchpoint.
This transforms the POS into an interactive loyalty engagement touchpoint, where the customer can engage with promotions, pay with points, and select which loyalty points or miles they want to earn.
Here are some of the things you can achieve with the Universal Points Terminal...
Identify the customer at the POS
The Universal Points Terminal identifies the loyalty program member in seconds. Either scan a QR code or barcode, on their mobile app or a membership card, or type in their member ID at checkout.
This connects the customer straight to their loyalty account, enabling them to carry out points transactions which are reported in the loyalty platform in real-time.
Allow customers to pay with points
The customer can choose whether to spend points or miles, fiat currency, or a mixture of the two. You can enable two-factor-authentication to enhance security.
Enabling partner loyalty in-store
For earn or burn transactions, the customer can select your loyalty currency, or the points or miles of the partner brands in your loyalty program.
Data from the transaction is captured by both the retailer and the partner brand, so both brands greatly increase the collection of customer insight from in-store transactions.
Loyalty personalization in offline retail
Since the customer is identified in real-time, the brand can personalize engagement at checkout, based on the customer profile and the context of the transaction.
Vary the points value based on the customer profile or whether the inventory is distressed, and issue personalized offers from your own brand, or a partner brand.
Get started
- The Universal Points Terminal app comes with no upfront cost, and can be installed with no IT dependency. The only cost is 2% of the points value issued to customers.
- And when you use the Universal Points Terminal, you also gain access to Currency Alliance’s full suite of SaaS tools, and to the network of brands collaborating in the Loyalty Partnerships Marketplace™.
- Register today for free, explore the platform, arrange a demo, and discover our full range of tools for maximizing loyalty engagement in-store and online.
