The best-in-class, API-first solution for loyalty rules
The loyalty rules engine incorporates the functionality that defines and executes the logic for loyalty points transactions.
Currency Alliance’s rules give brands unparalleled flexibility around any kind of points transaction – accrual, redemption, or exchange - in order to maximize customer engagement.
As an API-first solution, it can be used to upgrade the loyalty rules capabilities of your existing loyalty platform, via one simple integration, carried out by the Currency Alliance team at no cost.
It can also be used by your partners, to decide how many of your points or miles to issue to customers.
Alternatively, you can use our rules engine alongside our SaaS loyalty points bank to launch your own loyalty program.
Key benefits of our loyalty rules engine...
Apply loyalty rules to partner transactions
Whether the member is transacting in your loyalty currency, or a partner’s, apply loyalty rules to optimize the value for both your customer and your business
Enable dynamic pricing
Vary the number of points based on factors such as your inventory levels, customer demand, or signals from elsewhere in your commerce stack to offer the optimal incentive.
Loyalty personalization
Increase or decrease the loyalty value based on the individual customer profile, and target your loyalty investment on customers with the greatest potential value for your brand.
Loyalty mechanics at every touchpoint
Set rules for transactions in ecommerce, in apps, on social media, and any other customer touchpoint in a composable commerce architecture.
Learn more about the loyalty rules engine
Currency Alliance’s sandbox environment allows you to explore the entire platform for free, with no contractual commitment. Interested to learn more? Contact us for a demo, and discover the full range of enhanced loyalty marketing functionality in our platform.
The 5 core modules of a loyalty system explained
Main Points Bank
The single source of truth that keeps track of all your loyalty transactions and customer points balances
Provided by Currency Alliance
Loyalty Rules Engine
The flexible and powerful module for defining the logic for how many points a customer should earn/redeem for any type of action or purchase
Provided by Currency Alliance
Redemption Catalog
An aggregated portfolio of rewards that motivates the customer to engage with the brand in exchange for points
Reward options available from Currency Alliance
CRM and Analytics
To capture data about customers, build profiles and run predictive analytics
Campaign Management System
To manage all communications with customers across any communications channel
